Here are key insights to help set your search campaigns for success in this market. Understand the Chinese market and audienceGaining insight into the Chinese market and its audience should be your goal to succeed in China. Know the importance of Baidu and the other platforms in China’s digital landscapeGaining success in the Chinese market requires recognizing the significance of Baidu. You might not try to get into the Chinese search space if you are not compliant. The key to running successful search campaigns in ChinaRunning SEO and PPC campaigns in China is no easy task.