ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel

Top of Funnel (ToFu)The top of the conversion funnel is the stage where potential customers become aware of your product or brand. Top of the Funnel MetricsTo measure the success of your ToFu marketing strategy, set a strategy for gathering conversion funnel analytics. Middle of Funnel (MoFu)The middle of the conversion funnel is where potential leads become more deeply engaged. Identify the Companies in Your Market Converting the Most CustomersThe goal of the conversion funnel is to generate conversions, so when looking for inspiration for your own conversion funnel strategy, it’s best to analyze successful businesses. Conclusion: Optimizing your ToFu, MoFu, and BoFu StrategyThe process of building and optimizing your conversion funnel is always a work in progress.