TikTok tests AI chatbot for search and discovery

Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads. TikTok confirmed the AI chatbot is being tested with select users in the Philippines, via Twitter:“We’re in the early stages of exploring chatbot tools with a limited test of Tako with select users in the Philippines. TikTok is basically an internal search engine – like YouTube, which is often called the second biggest search engine. And this new AI chatbot, if rolled out globally, could let TikTok users discover content via chat rather than typing in a search box.