TikTok search ads are here

In TikTok Ads Manager, you’ll find the “Search Ads Toggle.” This newly added feature “leverages advertisers’ existing In-Feed Ad creative to serve ads alongside organic video search results from relevant user queries,” TikTok said. When you set up In-Feed Ads, the Search Ads Toggle will be on by default. "70% of ad groups with the Search Ads Toggle 'on' see more efficient performance when compared to not, as a result of more efficient conversions coming from search ads," according to TikTok's internal data. Earlier this year, we learned TikTok was ready to challenge Google and Microsoft and TikTok told us:“We are in the very early stages of testing search ads in select regions. Introducing the TikTok Search Ads Toggle.