TikTok quietly adds Wikipedia snippets to its search results

September 15, 2023

TikTok now serves Wikipedia snippets in some of its search results. This is the first time that the platform has offered its users results from the wider web as historically, it exclusively featured its own content in SERPs. While Google has previously stated that it sees TikTok as a search competitor, the social media app is clearly intensifying its efforts in the search arena. A recent survey revealed the majority of Gen Z women are favoring TikTok over Google for their search needs. Wikipedia snippets are served on some accounts for select SERPs for”PeoplePlacesEventsThe snippets been spotted wedged between relevant videos as users have been scrolling down through in-app search results pages.

The source of this news is from Search Engine Land