TikTok pushing users to add Search shortcut

February 09, 2024

A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. TikTok is continuing to push Search. Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google, and last year the company introduced search ads. TikTok is encouraging users to add the search page to their home screen, to “make quicker searches with a shortcut.” Here’s what it looks like:TikTok has 170 million active U.S. users (subscription required), according to recent testimony from TikTok CEO Shou Chew, and nearly 2 billion users worldwide. Search is already a key element of TikTok in China.

The source of this news is from Search Engine Land