Providing brands with the ability to share text posts is another method in which they can reach and engage their audience. While some TikTok users may be responsive to live videos, others are more likely to connect with text posts. To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including:Stickers : TikTok has a range of stickers that creators can use to enhance their text posts. Tags and hashtags : In the same way that you can with video and photo posts, tags and hashtags can also be used with text posts. : In the same way that you can with video and photo posts, tags and hashtags can also be used with text posts.