TikTok launches Search Insights to help creators identify trending topics

March 15, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. This means that producing content related to popular search topics will enhance the search value of creators’ content, potentially leading to increased rewards and recognition. TikTok’s Creator Search Insights were discussed by Carrie Rose, CEO and Founder of Rise at Seve, on LinkedIn. TikTok has confirmed that Creator Search Insights will soon be directly accessible from Creator Tools within the Settings menu.

The source of this news is from Search Engine Land