TikTok launches new tool to provide more insight into how ads drive conversions

November 21, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. TikTok claims that the new measurement tool provides several key benefits, including:Better understanding of ad impact beyond clicks : Tracking conversions on TikTok goes beyond a simple click-and-convert scenario. : TikTok Ads Manager will receive more high-quality signals to optimize and enhance the performance of your campaigns over time by showing your ads to users who are more likely to take action. These conversions are currently reported as Click-through (CTA) conversions on MMP reporting. Additional click-through (CTA) conversions driven by clicks on TikTok ads that are not currently reported in MMP’s last-click attribution model.

The source of this news is from Search Engine Land