TikTok launches new tool for improved insight into customer journey

TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. This is a measurement tool that shows conversions over different timeframes, helping advertisers find the right attribution strategy for their business. : Performance Comparison shows how different attribution windows affect key metrics, helping you choose the best window to maximize your campaign’s value. Understand the value of TikTok views in driving conversions : Performance Comparison can assess how well TikTok views lead to view-based conversions. Onboard new measurement solutions: Use insights from the Performance Comparison tool to create a comprehensive measurement plan for your TikTok ads.