TikTok launches new AI ad script generator

The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. It explained in a statement:“TikTok does not make any promises or guarantees regarding the content generated by Script Generator. It is solely your decision whether to utilize and/or publish content created using the Script Generator in any ad or other material. So it could potentially be risky to rely solely on this method so humans remain a necessity in PPC.