TikTok launches new ad performance measurement tools

January 09, 2024

It focuses on two key areas:Multi-touch attribution: This involves measuring the effectiveness of TikTok advertising across digital touchpoints. Lift Partners. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns. Measures the additional visits to physical stores generated by TikTok ad campaigns. To work with a measurement partner for Cross-Channel and Lift solutions, or to be considered for the TikTok Marketing Partners Program, visit the TikTok Marketing Partners website .

The source of this news is from Search Engine Land