Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration. The TikTok Creative Challenge is an in-app feature that creators must sign up for. @tiktoknewsroom ⭐️TikTok Creative Challenge⭐️ A new way for creators to collaborate with brands with full creative freedom! We're committed to working with our community to bring new features that enrich the TikTok experience and look forward to continuing that journey with the TikTok Creative Challenge." "TikTok Creative Challenge provides brands with authentic, high-performance and easy-to-use creative content at scale to help drive their performance advertising campaigns."