Threads users can now search through posts on the platform. The new search feature is available on both the Threads mobile app and web app. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility. Threads did have a search feature when it first launched back in July, however, this only provided the ability to search through users – not posts. Following testing in Australia and New Zealand last month, Threads' new search functionality allows users to browse posts using keywords.