Threads users can now search for posts

Threads users can now search through posts on the platform. The new search feature is available on both the Threads mobile app and web app. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility. Threads did have a search feature when it first launched back in July, however, this only provided the ability to search through users – not posts. Following testing in Australia and New Zealand last month, Threads' new search functionality allows users to browse posts using keywords.