Threads is adding branded content tools to create paid promotion opportunities

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. With that in mind, paid promotion opportunities could be an effective way for brands to connect with the Threads audience in the meantime, in a way beyond creating organic posts. Under these guidelines, Threads has to ensure that:Brands use Instagram’s branded content tools when they work with influencers on sponsored content. Read our Threads FAQ guide for a more in-depth overview of the new platform.