Threads enables post-scheduling in live API pilot, plans to add analytics capabilities

March 06, 2024

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively. However, while access to the Beta is limited at this time, Threads is planning to make the API broadly available by the end of June. Since only a small portion of X users (10%) generates most of the content, Threads recognizes the value of offering more posting options to enhance its platform’s appeal and growth potential.

The source of this news is from Search Engine Land