Google Univeral Analytics: The beginning of the endIn 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. But on Oct. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. 2007: Shopping search engine aggregated product reviews from Amazon, but presented product sentiment in a highly visual way using heatmaps. Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.