This day in search marketing history: February 18

Yahoo stops using Google searchIn 2004, Yahoo stopped using Google’s web search results and rolled out its own new index and ranking system. Although Yahoo had purchased Inktomi in December 2002, Yahoo opted to build its own web search engine. 2020: Google announced two new features to the Change of Address tool within Google Search Console. From Search Marketing Expo (SMX)Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.