There’s No Such Thing as “Accurate” Search Volume

March 18, 2024

But here’s the kicker…There’s NO SUCH THING as an accurate search volume:The volumes in Google Keyword Planner aren’t accurate. I already published a pretty detailed article about the search volume metric back in 2021. Those averages are then assigned to “volume buckets.”Keywords with similar meaning are often grouped together and their search volume summed up. It uses past data to project what would likely happen to search volume in the next 12 months:Is it accurate? Imagine that search volume WAS accurateLet’s do a thought experiment and imagine that there was an SEO tool which would give you a highly precise search volume for any keyword.

The source of this news is from Ahrefs