There Is No Spoon: What Does ‘Do What’s Best For Users’ Even Mean?

March 26, 2024

A series of tweets from Danny Sullivan, search liaison at Google, about doing things for Google vs. users set the SEO scene on fire. Camp Two believes content optimization, tech SEO, and link building are the keys to success in SEO. They don’t always reward the best content. My biggest struggle and criticism is the subjectivity and imprecision of statements like “helpful content,” “good for users,” or “user experience.”What does that even mean? CRO playbooks paired with market research can answer “what’s best for users” much better than what many regard as “pure SEO.”Market research can illuminate underserved topics independently from search volume.

The source of this news is from Search Engine Journal