Search intent describes the purpose a user has when using a search engine. These serve as the four core search intents and the foundation of how many SEOs define a search action. Informational intentInformational search intents define search queries that indicate a user who wants to gain further knowledge about something. Expanding for all intents and purposesWhile those four search intents may broadly cover a sizable portion of queries, they don’t fully represent how users search. Without grasping the "what" and "why" of user search intent, your optimization efforts will miss the mark.