The Unique Rank Volatility Patterns of the August 2023 Core Update

On August 22, 2023, Google announced the release of its August 2023 core update. That pattern, combined with the absence of the typical “core update volatility spike,” makes the August 2023 core update quite unusual. The July 2023 data above depicts the spike in rank volatility we would expect to occur with a core update. That shows the August 2023 core update was far more powerful than the March 2023 core update, right? And when we compared the March 2023 core update to the September 2022 core update, there were zero verticals from September showing a greater increase in volatility.