Editor's note: If you want to start with some local SEO basics, head to our guide on What is Local SEO. Our checklist breaks down your local SEO tasks into four main steps:Setting up Google Business Profile Optimizing Your Website for Local SEO Watching Your Online Reputation Tracking Your Local SEO PerformanceLet’s talk about each point on our checklist in more detail. Google Business ProfileThe first thing you should check off your local SEO checklist is setting up your Google Business Profile. You can save hours updating relevant local business directories with this information by using our local citation software to automate the process. To manage your local citations on Semrush, you can use our local SEO services Listing Management tool.