We’ll then go over different methods for doing Amazon keyword research and show you how to add those terms to your product listing. Amazon gives you two ways to add keywords to your product:Frontend keywords : Keywords you use throughout your product listing. Backend keywords: Keywords added in the “Keywords” tab of your product listing in Amazon Seller Central. How to Effectively Conduct Amazon Keyword ResearchSo, how do you find the best keywords to use in your Amazon product listings? How to Use Amazon Keywords to Show Product RelevanceHere’s how to feature keywords in your Amazon product listings:Use Keywords in Amazon Product TitlesThe product title is the most important place to add keywords you’d like your product to rank for in Amazon search.