If only SEO were as simple as having a list of ranking factors that Google applies to its algorithm. The “Google 200 Ranking Factors” MythBefore we list important factors and signals for ranking, we need to talk about the mythical list of 200 ranking factors that Google allegedly uses. What Yandex Revealed About Ranking FactorsThe Yandex ranking factors leak of January 2023 revealed Yandex uses around 690 ranking factors, give or take. When documentation was updated to remove page experience from the Systems page, Google was forced to put out this statement on X (Twitter): “Ranking *systems* are different than ranking *signals* (systems typically make use of signals). If you want to read more about ranking factors with a focus to prioritize facts and not speculation, then download a copy of Ranking Factors 2023 ebook.