The content marketing strategy begins with three core pillars: Communication, Experiences, and Operations (which bridges the other two). Now it’s very hard to separate company strategy from marketing strategy.”If that is true, then it’s also true that it’s hard to separate company strategy from our content strategy. Together these three pillars and the five building-block activities form a competency framework for the entirety of your content marketing strategy. The ingredients for your perfect mix of content marketing strategy will be yours, and very different, indeed. Just as there is no perfect marketing mix, there is no perfect content marketing strategy.