The strategic search revolution is here: How to better engage your audience

No-click searches are at an all-time high, above-the-fold visibility is fleeting and elusive and SERP composition has never been more complex. These SERP composition changes seem to make room for product listings, as merchant listings grew by 16% and comprised 45% of the total composition. The answer is a strategic search revolution that knocks down the walls between paid and organic and is firmly rooted in data. Understanding patterns and commonalities across the plethora of search data gives us key insights into how our users enter the market. As AI permeates the search space, total search is more critical than ever.