Think of why you’re buying a website to begin withKnowing what your goals are with your website acquisition influences the entire process. If a large percentage of the links to the site you’re considering look like this, that’s a major red flag. However, if the website you’re looking at is currently not very competitive, it will also require more skills and technical knowledge to improve it. In our book, this is the most important question to consider if the reason you’re buying a website is to establish a passive income stream. FAQs when buying a website for the first timeIf you’re like most first-time website buyers, you’ve probably got a few questions brewing.