The Small Business Guide To Reputation Management

When you hear the phrase “reputation management” your mind might conjure ideas of crisis talks and PR executives looking flustered. In reality, good reputation management starts long before – and hopefully in lieu of – any PR nightmares. Reputation management is about making sure your business is highly regarded within its industry by its customers and the general public. Online reputation management is about enabling your business to own as much of the space where it’s being talked about as possible. It will not just be the obvious places like social media that you need to consider in your reputation management.