To keep it simple, I like to explain SEO performance data as a funnel. Understanding SEO Performance Data At a GlanceA comprehensive SEO performance dashboard provides a holistic view of the various SEO datasets. Each stage of the SEO performance funnel(Combine these different data sources to tell the full story of your SEO performance. Utilizing a reliable SEO platform as a single source of truth simplifies the interpretation and utilization of SEO performance data. By visualizing SEO performance as a funnel, stakeholders, merchandising managers, and experienced SEOs all gain valuable insights through the use of various data sources to make informed decisions and improve SEO performance.