It’s always best to start setting boundaries straight away because, as time goes on, it can be challenging to reset expectations. I always err on the side of caution and give a longer-term estimate before it’s likely to see the results of SEO work. Never give work colleagues or clients permission to use social media messaging to get in touch. It can also ensure that SEO work is completed according to project guidelines because keeping your boundaries mean the work is done as planned. Establishing time or task-based boundaries in SEO prevents the urge to work endlessly, providing a structured framework for task completion.