Yevheniia Khromova 18 min readShareOver the past decade, video content has grown to become an essential part of the modern-day digital society. And on average, U.S. adults spend over 50 minutes a day watching mobile video content. The engaging nature of video content, as opposed to images and text, tends to hold people’s attention for longer periods. It’s also worth mentioning that the video content on their site extends beyond their homepage, so there’s plenty for visitors to check out. Make sure that for each video, you specify its:TitleDescriptionLengthUpload dateVideo file location/embeddable playerThumbnail imageYou can provide metadata for your video content using a video XML sitemap.