The rise of Google followership: Unlocking visibility on Google’s surfaces

December 01, 2023

It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Aggregator in multiple industries with Google News, Google for Jobs, and Google Travel. Yet, it’s evident that the company is heavily investing in encouraging users to follow content on Google surfaces, with more developments on the way. To get on this Google homepage on mobile (and soon desktop), engaging your audience and growing a strong followership on Google surfaces will be key. As Google increases followership numbers, it will potentially:Double down on the visibility of content from followed brands across all their surfaces.

The source of this news is from Search Engine Land