Digital marketers can agree on the benefits of SEO testing: you can justify projects, save time, and earn buy-in. What is SEO Split Testing? Recommended Reading: SEO Split Testing vs. Standard A/B Testing: What's the Difference? How to Run a Successful SEO TestThere are a few steps to set up a proper SEO test. In our blog post on various SEO testing ideas, you’ll see everything from title tags to meta descriptions to schema to internal links.