The focus keyword or keyphrase is the search term you want a page or post to rank for. If you write a blog post or page for this exact focus keyword, you aim to get your post amongst these results. When we searched for the term “focus keyword” some time ago, the suggested keyword differed from the ones we got a couple of weeks ago. People often ask us whether their About page or contact page should have a focus keyword and, if so, what it should be. Conclusion and further readingsChoosing a perfect focus keyword or keyphrase is not an exact science.