The omnichannel magic of connected TV

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. That means more opportunities for advertisers to reach their ideal customers on Connected TV. Connected TV perfectly aligns with the core principles and methodologies of performance marketing and is an additive solution for advertisers already familiar with those channels. Once connected TV is folded into your omnichannel ad mix, you can take advantage of one of its biggest benefits: its “halo” effect on other channels. And the sooner you start, the sooner your Connected TV campaigns can make your other channels shine, too.