It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. – Reuters, OpenAI tech gives Microsoft’s Bing a boost in search battle with GoogleWhy we care. If Microsoft Bing is growing its search share, that means your site potentially could get more organic traffic from Bing. Prior to Feb. 7 (the day the new Bing launched), Bing made up just 1.22% of Search Engine Land’s organic search traffic. Bing traffic to Search Engine Roundtable is up 155%.