The most underrated SEO factor

Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. The interface between branding and known SEO factorsAs mentioned, there are many intangible things within SEO, including branding. If brand interest can be linked to Trust, then brand interest in a specific niche is a quantitative expression of Authority in that niche. We used all queries with the outdoor furniture specialists because the entire brand has an outdoor furniture search intention. However, the lower your brand interest is in a competitive industry, the harder you’ll have to work on your SEO.