Note: The marketing funnel is also known as the purchase funnel, buyer funnel, customer funnel, conversion funnel, or sales funnel. Marketing Funnel StagesThe marketing funnel stages differ by model because businesses create funnels to suit their needs. Marketing Funnel MetricsWhen creating your marketing funnel, set goals for each stage. The Marketing Funnel vs. the Marketing FlywheelCustomer journeys aren’t as linear as the marketing funnel suggests. Create Your Marketing FunnelCreating a marketing funnel involves more than drawing out a few stages.