The Latest Search Engine Trends In Asia 2023

Baidu.comSince it was launched in 2000, Baidu has been the most widely used search engine in China. Naver.comNaver is a locally grown search engine in South Korea that started in 1999. Latest Search Engine Market SharesChinaBaidu’s domination of the search landscape has been declining for the past few quarters, dropping from 76% in June 2022 to 49% in March 2023. Despite Naver’s innovations, the March 2023 Search Engine Market Share report indicates Google has gained significant ground in South Korea, garnering 59% share over Naver’s 35%. Japan, and its own growth as a search engine in Japan, Google is critical for connecting with Japanese consumers.