One key aspect that has gained significant attention is E-E-A-T: experience, expertise, authoritativeness, and trustworthiness. In this webinar hosted by MarketMuse, we examine the significance of E-E-A-T in 2024 and its intersection with AI in content creation. The session also covers the role of AI in content creation and the importance of authenticity. AgendaUnderstanding and defining E-A-T in content strategyThe importance of E-A-T in 2024The role of AI in content creationThe significance of authenticity in contentQ&A sessionTakeawaysExpertise, Authority, and Trust (EAT) are crucial components of effective content strategyThe discussion emphasizes the importance of EEAT (Experience, Expertise, Authority, and Trust) in content strategy. Authenticity is a key factor in content creation, and it’s important to bring firsthand experiences and anecdotes into the content to build trust with the audience.