The Impact of the EU Digital Markets Act on SEO

The EU Digital Markets Act (DMA) was designed to level the playing field in the digital sector by setting clear criteria to pinpoint "gatekeepers" such as Google. As previously stated, the EU Digital Markets Act was created to make the markets in the digital sector fairer and more contestable by establishing criteria to identify “gatekeepers” like Google. Changes to the Google Hotel Pack​The Google Hotel Pack provides extremely high visibility – 93% of the time, it ranks in the Top 3 rank positions. Potential Impact on Traffic of the Comparison Sites SERP Feature​OTA’s​ are expecting to see a bump up in traffic. How to Measure the Impact of the Comparison Sites SERP FeatureSo now that we understand the impact, how do we actually measure what's going on?