The Impact of Google SGE on eCommerce Content Strategy

September 07, 2023

Content Strategy Evolution: A Small Blurb and the User ExperienceDuring our conversation about content strategy and its evolution, Jeff references an example of a common practice of some e-commerce companies. They like to use a “small blurb of content”, typically placed below the fold in the footer, as part of their content strategy. E-Commerce Content Strategy: Buyer Journey EssentialAs we wrap up our conversation, Jeff and I examine the importance of understanding the buyer journey in e-commerce content strategy. Additionally, you’ll need a strong content strategy to keep up with Google’s evolving intent refinement. A robust content strategy coupled with a strong editorial operation, will give you a significant competitive advantage.

The source of this news is from Market Muse