This has led to the introduction of the Hagakure method, a new approach that simplifies Google Ads management, encourages using broad match options and takes advantage of Google’s automation tools. Here’s what Hagakure means for Google Ads advertisers and how it can help you manage your paid search campaigns. Connecting this to digital advertising, the Hagakure method in Google Ads is about finding a clear and simple way to advertise successfully, much like how samurais sought clarity in their actions. Use the native Google Ads tag for conversion trackingAvoid imported conversions from Google Analytics 4 or other third-party tools when you can. The native Google Ads tag is the quickest for data transfer to the ads account, while other methods can cause delays.