The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. Furious readers reacted by describing the poll as “disgusting” and calling for the instant dismissal of the journalist – who had nothing to do with the poll. However, when the tech giant republished this story, its AI technology automatically added the offensive poll. A Microsoft spokesperson said:“We have deactivated Microsoft-generated polls for all news articles and we are investigating the cause of the inappropriate content. Readers reacted by branding Microsoft "lazy" for leveraging AI to create articles and urged the company to rehire the editorial staff it replaced with AI.