The future of CX depends on innovative generative AI and data insights

Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Tune into the podcast and learn:The importance of a solid data foundation for customer experience. She’s currently the CMO for Dun & Bradstreet, a leading global provider of business decisioning data and analytics. ModeratorKim Davis, Editorial Director, MarTech Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.