The future of customer experience lies in first-party data

The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. First-party dataWhile it’s not a new subject, first-party data remains a significant challenge for organizations globally. This shift underscores brands’ need to reassess and fortify their first-party data strategies. Beyond first-party data, there’s the concept of zero-party data—information explicitly shared by consumers. The future lies in asking for explicit information that enhances user experiences, fostering a deeper connection between brands and consumers.