Social media channelsEven though social media works well for both B2B and B2C lead generation, it’s important to select the appropriate social media platform. To capture valuable B2B leads, it’s more effective to target a Linkedin audience than, for example, Instagram or Tik Tok. While Linkedin is a highly effective platform for generating business leads due to its business-focused nature, it isn’t the only platform you need to focus on for generating relevant B2B leads. Technical SEO problems often hinder the website’s overall performance, which has a negative impact on SERP rankings and B2B lead generation. Social media marketingSocial media lead generation is an inbound marketing strategy for capturing qualified leads using your brand’s social media platforms.