Your recipe for success includes:Understanding your audience—directly measure audience engagement with content on your sites and apps to understand your audience. Informing your strategy—leverage 30+ content metrics to craft your content strategy to drive your business forward. Focusing on value creation—use content conversions and attribution to understand the true impact of your content, and to fine-tune your strategy. The concept of the Content Marketer’s Funnel is reminiscent of a sales funnel. It provides businesses with a structured yet flexible framework to create content that seamlessly guides buyers through their journey, from the initial introduction to the decisive purchase.