The Content B2B Buyers Want

5 min readIn this episode, Jeff Coyle, Co-founder and Chief Strategy Officer, MarketMuse and David Kirkdorfer, Fractional Interim Advisory On-Demand Executive Marketer explore content strategy for B2B technology and B2B buyers. Understanding the content needs of B2B buyersAddressing buyer journeys and questionsCreating content that is engaging and informativeOrganizing content effectivelySummary In B2B technology marketing, it is essential to create content that addresses the questions and concerns of potential buyers. Focus on creating content that answers buyers’ questions and speaks to their contextIn B2B technology marketing, it is essential to create content that addresses the questions and concerns of potential buyers. Make B2B content fun and entertaining to engage with buyersDavid Kirkdorfer and Jeff Coyle discussed the importance of making B2B content fun and entertaining in order to engage with buyers. Organize content in a way that exhibits expertise and answers buyers’ questionsOrganizing content in a way that exhibits expertise and answers buyers’ questions is essential for B2B companies.